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Crafted in Franschhoek by Haute Cabrière, Pierre Jourdan is appreciated as a range of traditional yet innovative Cap Classiques with inspiration deeply rooted in the Champagne region of France. The refined new look for the range reflects Haute Cabrière’s unwavering commitment to the joy of wine, quality and innovation, while honouring tradition. This is not just a relaunch—it’s a renaissance that reintroduces French-flair in South African style.
“Pierre Jourdan has always been about people—whether it’s a milestone moment shared with loved ones, or a simple gathering of friends. We are honouring that legacy by continuing to redefine what Cap Classiques with French-flair look, and taste like, in the South African context. This is us, sharing South Africa’s French Corner with the world,” says Takuan von Arnim, Director of Wine at Haute Cabrière.
The new label and packaging design for the Pierre Jourdan range is elegance redefined: a balance of French tradition and South African vibrance, crafted for those who celebrate living – with a glass of fabulous bubbles in hand. With its sleek, modern design and refined aesthetic, the new look reflects the sophistication of the wines inside every bottle.
“We wanted to create packaging that speaks to the experience inside the bottle – refined, timeless, and joyous,” says Takuan von Arnim, Director of Wine at Haute Cabrière. “With this reimagined look, we’re reaffirming our commitment to excellence, both in craftsmanship and experience.”
The new packaging invites a new generation of Cap Classique lovers into the Pierre Jourdan experience. With a full collection that caters to a range of palates – Pierre Jourdan remains a beacon of quality, crafted with passion and precision.
Haute Cabrière’s Cellar Master, Tim Hoek, adds, “The heart of Pierre Jourdan remains unchanged: our commitment to producing world-class Cap Classique with authenticity and flair. But this new look marks an exciting new chapter – one that celebrates the vibrancy of our audience and the timeless appeal of our wines.”
This evolution isn’t just about aesthetics – it’s about reinforcing Pierre Jourdan’s place as one of South Africa’s finest Cap Classique houses. The range is made for those who appreciate effortless elegance, whether they’re toasting to life’s milestones or enjoying the beauty of the everyday.
As we look to the future and the wines you love to enjoy, we have not only unveiled this stunning new look to Pierre Jourdan, but also a beautiful new addition – the Pierre Jourdan Silk Nectar Cap Classique. Vibrant yet smooth, the Pierre Jourdan Silk Nectar Cap Classique is a gorgeous match for the South African climate and lifestyle, offering a refined, sweeter finish that pairs effortlessly with sun-drenched afternoons and joyous celebrations.
To order from outside of South Africa, please visit our international retail list.
A special thank you to the team at Twyne for the beautiful reimagining of our Pierre Jourdan range!
Our warm and inviting winery team is always eager to open a bottle and introduce guests to our ranges.
Feel free to ask questions during an informative and engaging wine tasting, or delve deeper into the vision and philosophy behind our wines with a guided cellar tour.
Enjoy our family-inspired menu and tasty tapas while savouring time together over a bottle of wine.
Our glass-enclosed terrace has year-round, 180-degree views of the Franschhoek mountains and wine valley, the perfect setting for a leisurely meal with friends…
At our Bakery, the irresistible smell of fresh baked goods welcomes you.
Here, you’ll find a selection of home-baked breads and pastries, lovingly made pantry jams and treats, our full selection of wines, and more, to take home and enjoy…
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